Shopper Insight Manager - CDD 6 mois - Septembre 2024 - H/F/X
Société : General Mills Lieu : Hauts-de-Seine (Île-de-France)
Descriptif du poste
Société : General Mills Catégorie : Stage Filiere : Services à la personne Lieu : Hauts-de-Seine (Île-de-France)
Mission
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
In the CSRM French team, managed by the Head of Category & SRM, the Shopper Insight manager is the lead of the global insight & data analytics in the company: bring the best category, retailers, consumers and shopper insights to strengthen our plans, support the team and leverage our insight capabilities #letsgetinsight
Keys missions :
1. Business Support :
Lead, drive and document the global insight on FMCG and categories: inflation, price elasticity, market & consumer trends …
Support the understanding of new channels (Discounters, Ecom, Convenience, OOH…) and size business opportunities
Do adhoc analysis on specific topics if needed
Part of the MAT (Market Acceleration team), support the teams to launch the most relevant studies + animate their use
Support the teams for Nielsen briefing (brand & category presentations) and other studies
Leverage our analysis capabilities and bring more autonomy & responsibility to the teams
2. Internal & External relationship
Coordinate the relationship with external vendors : Quarterly collaboration meetings, presentation organization, sur site facilitator, trainings…
Challenge the providers to have the most accurate studies at the best cost
Coordinate locally the studies launched by the regional team
Is in charge of the Shopper Insight budget
3. Tools & Analysis:
Update weekly report
Update monthly reports and provide the monthly analysis
Do a quarterly update @ Comex on key facts & insights + fuel CBR
Provide datas for internal tools
In charge of the transition with Nielsen new tool + creation of the new reports
Have a strong knowledge of the datas tools (datasharing): What information? Where?
Profile :
University or Business school degree
5 years of relevant experience
Ideality experience within panelists (IRI, Kantar, Nielsen...)
Strong analytical skills & business acumen
Our proposition :
Contract : Fixed term contract for maternity leave coverage
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
